Dive in for a good cause at the BBC’s Actual 13th Annual Polar Plunge in Falmouth Heights.

When George Mallory was asked by a New York Times reporter why he wanted to scale Mount Everest, he famously responded, “Because it’s there.” The oft-quoted phrase has become synonymous with justifying a seemingly unjustifiable endeavor.

One might say the same of diving into the frigid waters of Vineyard Sound in the middle of March. Mallory’s mantra may be reason enough to participate in the BBC’s Actual 13th Annual Polar Bear Plunge on March 18, when the water temperature figures to be a bone-chilling 39 degrees or so.Polar Plunge Falmouth Details

However, if you require a more rational reason to willingly submit to such tomfoolery, consider that you will be supporting Wings for Falmouth, a local nonprofit organization that provides financial assistance to area families that are experiencing a medical crisis or tragic event. Just like the 12 previous polar plunges, the registration fees from this fun-yet-frigid event will be donated to our neighbors in need.

And if one requires any further reason to participate, we’ve created a cool stay-and-play package as additional enticement in which you can rock the night away at the pub on St. Patrick’s Day and spend the evening next door at the Seaside Inn. For only $99, you’ll receive one night lodging and dinner for two at the BBC. Our friends from Guinness will be on hand to give the evening a true Irish flair, along with the live music from Jim Devlin.

We’ll also have live music with one of our fave house bands, Flydown, at the following day’s plunge. And if you’re looking for even more fun after partying on Friday night and plunging on Saturday afternoon, head back to the pub on Saturday evening for live music with Brian Sances.

The entire weekend sounds downright epic, doesn’t it? And even if you have no intention of plunging – ever! ­– feel free to come down to the beach just to watch the insanity.